If you are the highly observant type, you will have noticed that the cell that Usher uses to text his girl with in the, “Love In This Club” video is the same phone he is promoting for Sony Ericsson.
The W580i is a portable Walkman music phone, which will debut later this year and come fully loaded with Usher ringtones and full-album downloads. Consumers have VIP access to exclusive content vial the phone such as the ablity to enter contests, win prizes that include concert tickets and vote for their favorite artists and bands.
Usher’s take on cell phones:
“You can’t live life without [cell phones]. I believe cell phones will matter more than any other electronic device.”
Also, keep your eyes open for his June 6th concert at Harlem’s Apollo Theater. This will be the first time he’ll perform an entire set at the legendary theater.