Lakai is rolling out a series of limited edition sneakers. The one above is called the Koston I.
Lakai has gone all out, coming up with a marketing plan similar to an election featuring 'candidates' and everything.
The sneaker also has matching clothing for each candidate's sneaker. The candidates are Rick Howard, Mike Carroll, Marc Johnson and Eric Koston. Apparently, you can cast your vote online for the best candidate ... er... shoe.